Yamaha R-N2000A Network Receiver.
2022 | europe.yamaha.com
Goal: Design the new generation high-end receiver
Role: Lead Designer, UX Designer
Concept: Modernity for Purists
Keywords: Purism, Sophistication, Unobtrusive
Photography: Ioki Studio Tokyo, YMW, M.Perry
Designed to fit most environments, the R-N2000A is capable to bring the same pleasure to use, as it brings pleasure to listening. A touch of modernity and high-tech features hide behind the familiar, exclusive looks of this new model to take music listening to a whole new level. The sound that only Yamaha can realize as the only audio brand in the world that handles everything from the moment a sound is created to the time it reaches the human ear.
Designing a new generation of Yamaha’s high-end Network Receiver comes with great responsibility and risk, demanding true understanding of the user, someone who is familiar with Yamaha’s quality, and adept of a true, reliable music experience. The goal was this design was then set to bring the latest technological achievements into an unobtrusive new model, with familiar yet modern design.
Concept Ideation.
Achieving the desired solution took endless prototyping. Models were created to visualize, test and prove every detail of our design, from the UX experience, the choice of materials and how it all gets built. Detailing was key for this design.
Perfecting through Prototyping.
Art Direction.
Packaging and key visual direction was also completed, with multiple photoshoot performed to get the desired images this product deserves for it’s packaging and marketing applications.
