The idea for this IDF award took inspiration from CPP’s tagline 'Add Color to Your World', and all the recent activities and material created around it to bring them together as a company. With this award, we wanted to bring that tagline to life in a tangible way, adding color to the everyday lives of our colleagues who contribute so much to our success and add so much color to our products and customers.

The reward is made of a tree as the base, and the multiple, colourful ‘leaves’ that represent each awarded patent or IDF. It is defined by its interactive and evolving nature. Like the patents it honors, it's designed to grow and change over time, keeping it special and unique for each recipient. I like to call it the Tree of Contribution. Just like other trees, we hope our winners want to grow forests and bring lots of color and playfulness into their day-to-day lives, and that this will trigger more interactions and collaboration.